Lena Kim

News Startup Advisor & Strategist

M.A., Media Studies, Northwestern University

15+ years experience

Lena Kim is a leading expert in Founder Guides for the news industry, boasting 15 years of experience advising media startups. As the former Head of Startup Incubation at Veridian Media Labs and a consultant for the Global Journalism Innovation Fund, she specializes in sustainable revenue models and journalistic integrity in nascent news organizations. Lena holds an M.A. in Media Studies from Northwestern University, where her thesis focused on agile development for independent news ventures. Her professional philosophy centers on empowering founders to build financially robust and ethically sound news platforms that serve their communities effectively. Readers can expect practical, data-driven strategies and actionable advice on everything from audience development to investor relations, all grounded in real-world newsroom challenges and successes. She is the author of the widely acclaimed 'Blueprint for Newsroom Resilience'

Articles by Lena Kim

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