Jian Liang

Jian Liang is a preeminent voice in the field of Newsroom Transformation and Audience Development, bringing over 15 years of dedicated experience to the digital media landscape. He holds an MBA from the Wharton School of the University of Pennsylvania, with a focus on Media Management and Strategic Planning. His career includes a pivotal role as Senior Director of Strategy at Veridian Media Group, where he spearheaded initiatives that led to a 30% increase in digital subscriptions within two years. Later, as a key consultant for the Global Press Institute, Jian advised numerous international news organizations on navigating the complexities of digital shifts. His professional philosophy centers on the belief that robust, independent journalism thrives when supported by innovative and data-driven business models. Readers can expect his articles to provide actionable insights, cutting-edge analysis of media trends, and practical strategies for news organizations to achieve sustainable growth and deeper audience engagement